About Me

Hi, I'm Yasmin!

I design digital products through a lens shaped by art,
empathy, and intercultural experience.

Background

I started in graphic design before finding my way to fine arts, where I spent years drawing, experimenting, and building installations. Art taught me to stay curious, to question what seems obvious, challenge assumptions, and look for possibilities before rushing toward answers.

But art wasn’t the only thing shaping how I see the world.

Working in the social field and supporting refugees and migrants taught me something art couldn’t. I learned that no two people experience the world in the same way. I learned to listen before assuming, to pay attention to what people don’t always say, and to understand that empathy is not just about being compassionate, it’s a way of seeing.


Where those worlds meet

Looking back, product design feels like where those two worlds finally meet.

As a migrant and international student myself, I’ve experienced firsthand how systems can either help people move forward or leave them feeling lost. Those experiences shaped the way I think about design. I’m drawn to products and services that make complex things easier to understand and navigate, especially when the stakes are human. I’m particularly interested in the space where technology, human behavior, and emerging tools like AI intersect.

I care about reducing complexity without losing humanity. I like designing experiences that are clear, thoughtful, and visually refined, but above all, I want people to feel confident using them, not confused by them.


Approach & focus

My approach starts with questions: Who are we designing for? What are they actually trying to do? What assumptions are we making? And how can we make the experience simpler without making it feel simplistic?

As I move deeper into product design, I’m excited by the opportunity to keep learning, encounter perspectives different from my own, and discover how ideas evolve when they are shaped by different ways of thinking.

Art is still a big part of how I see the world, but I’m increasingly interested in what happens when that way of seeing is applied to digital products, when curiosity, empathy, and visual thinking come together to make something genuinely useful.

I’m still learning, and I hope I always will be. There’s something exciting about staying curious enough to question what you know, change your mind, and keep looking for a better way.

That’s the kind of designer I want to become.